Saturday, January 14, 2006


Sound Postcard Marketing

Sound postcard marketing is easy if you just know where to put emphasis. Here are the vital points to consider:

1. Create a good marketing message. You have only a few seconds to attract readers so do not spoil that. Make a brief and easy to read text. Complement it with an attractive graphics. Simple yet catchy that’s the idea behind postcards.

2. Maximize space. Use the space to inform your readers what you can give them. Of course they want to know. That’s the very reason they are reading your postcards. What you can give the and how they can get it are vital.

3. Do not forget the ‘call to action’. The most important content is the ‘call to action’. You must say what you want them to do next. To buy, to subscribe – these are calls to action. Thus, if you have established it you also have to support it. Place in your postcards important details like your phone number, address and the likes. By this, you will be contacted easily.

4. Print and mail the postcards. There are a lot of postcard printing services available these days. Choose the postcard printing services that are appropriate for your needs. Make the process special. You can inquire with the printer’s services to boost the appearance and result of your postcards.

5. Put some spice to it. One way to build a great business relationship is to make your offer special. You can pass on coupons to your potential customers. If they do not intend to use it, they can pass it on to others. This process can result to new clients, new purchases and repeat purchases as well.

Postcards can quickly and inexpensively convey your marketing message. Use them to keep the customers and making them return for more!


Blogger Rob said...

Here is a free PDF book that has a great section on using Postcards as a marketing tool.

The book is mainly about producing and marketing special interest videos, but it has a ton of marketing information.

4:53 PM  

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